There are two types of market research: One that seeks to know what the consumer wants and the other that seeks to anticipate what they will want. Developing your products or services without any form of market insight is akin to driving at night without your head lights along a winding path, the result can be calamitous.
At Rousetta360, our advice is based on insight obtained from impeccable data. While we do not discountenance instinct or judgment, we believe there should be some logic to them in their application to our marketing strategy.