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I
It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts. -
Arthur Conan Doyle
Insight
S
"Strategy is about making choices, trade-offs; it's about deliberately choosing to be different." -
Michael Porter
Strategy
E
"Execution is a systematic process of rigorously discussing hows and whats, tenaciously following through, and ensuring accountability." -
Larry Bossidy and Ram Charan
Execute
E
"If you are not measuring, you are not marketing"
Anonymouus
Evaluate